Modern Message Blog

Resident Engagement: What It Is and Why You Need to Know

Posted by Darcey A. Forbes on Feb 6, 2019 11:11:34 AM

What is Resident Engagement?

It’s the new currency in Multifamily and one that is affixed to many customer service solutions but what does it really mean?

Is it a solution of a portal to pay rent or remit work orders or a warehouse of convenient links to services or perks? Is it holding regular events to bring the community together and meet the neighbors? Is it your Facebook Page and Instagram posts?  

At Modern Message, we believe Resident Engagement is about connecting onsite teams and residents in meaningful ways through multiple touch points.  Whether it is to drive certain behaviors, perform specific actions, creating delightful memories or gain insightful feedback. This provides a unique opportunity for on-site teams to build relationships throughout the Resident Journey. We do this through Community Rewards, which, at its core, is a loyalty rewards program that leverages a points-based strategy throughout the resident lifecycle.

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Tags: Resident Engagement, Community Rewards, Resident Journey, Resident Satisfaction, Resident Retention, Loyalty Rewards

Top 10 Ways Community Rewards Will Transform Your Life (And How It Transformed Mine)

Posted by Laura Formica on Jan 10, 2019 3:04:58 PM

Property management isn’t easy. It’s so refreshing when a business partner focuses on critical challenges you face; then solves them by giving you a solution that’s easy to implement, maintain, and fully integrate with your property management system. I limited this list to the top 10, but it’s just the tip of the iceberg how Community Rewards can make managing your Student Housing or Multifamily property easier.

Top 10 Ways Community Rewards Will Transform Your Life

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Tags: Resident Engagement, Reputation Management, Resident Retention, Community Rewards, Student Housing

Gain Retention and Referrals Through Resident Engagement

Posted by Modern Message on May 9, 2018 1:54:03 PM

What does your typical day look like? Of course, you’ll have to take care of important items, first, and then make sure your deadlines are met. Once you’ve done that, what’s next?

No matter what size community you’re in or where you’re located, at least some part of every day should be devoted to marketing and sales – not in securing new rentals, working with prospects or even participating in neighborhood activities, but marketing to your current residents.

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Tags: Resident Retention

Incentives - Do They Make a Difference

Posted by Modern Message on May 3, 2018 1:54:52 PM


Motivation can be a tricky thing – and sometimes hard to figure out. Yet, when an incentive is involved, it’s very easy to realize why a person is compelled, one way or another, to make a decision.

See if this resonates with something you’ve experienced. Jim is a 35-year-old architect who has lived in the same apartment for four years. You’ve never had any indication that he was unhappy, yet when your staff contacted him to come in and discuss his lease that’s up next month, you received no response.

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Tags: Resident Retention

Modern Message Champion Q1 Winners

Posted by Modern Message on Apr 12, 2018 10:00:00 AM

At Modern Message our purpose is to create rewarding experiences and power appreciation for our employees, for our clients and for your residents. With this in mind, we wanted to create a friendly quarterly competition for our clients that would result in a $250 reward for the winning multifamily and student housing community that participated.

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Tags: Resident Engagement, Resident Retention

Event Ideas for Higher Resident Engagement

Posted by Modern Message on Mar 22, 2018 9:47:04 AM

Community events are a great way to engage your residents. And the more events you can host, the better.

When done right, events become more than just an occasion to provide your residents with free food and drinks; it’s about demonstrating to your residents that they are cared for and valued. While it’s often hard to get residents to leave their homes after a long day, or to find time during a busy weekend, planning the right events may be the key to their happiness!

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Tags: Resident Engagement, Resident Retention

Ways to Boost Resident Retention

Posted by Modern Message on Mar 15, 2018 4:30:00 PM

With the rise in importance of resident retention, driving community engagement is now more essential than ever. More and more apartment communities are investing time and effort in identifying programs to enhance community engagement with the ultimate goal of increasing resident loyalty. Popular programs range anywhere from community events, communication and incentives programs.

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Tags: Resident Retention

Thanks a Million

Posted by Modern Message on Mar 12, 2018 9:10:51 AM

It’s official! Community Rewards now serves more than 1M residents throughout the U.S. across 2,500 apartment communities.

How did we engage 1M residents? We simply used Community Rewards, the one-of-its-kind app exclusively developed for apartment residents that encourages engagement with their communities online through reward points.

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Tags: Resident Engagement, Resident Retention