Modern Message Blog

Unlock the Power of On-Demand Resident Incentives

Posted by Darcey A. Forbes on February 28, 2019 at 12:39 PM


Deliver Reward Cards directly to your residents without ever leaving the leasing office. Exclusively developed for Community Rewards, the Custom Incentives Program is a FREE, easy to use service that allows apartment communities the ability to deliver digital, on-demand Reward Cards directly to residents.

Is your management company or apartment community struggling with sending Reward Cards to your residents? The hassle and time of having to go purchase thousands of dollars of physical cards. The pressure of keeping them secure in a safe. The challenge of keeping track of all of this in spreadsheets. It's painful!

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Tags: Resident Retention, Resident Engagement, Custom Incentives Program, Reward Cards

How to Generate Epic Resident Engagement On Social Media

Posted by Katie Frierson on February 14, 2019 at 11:16 AM

Everyone loves a good contest, right? Not only that but when the engagement of the contest results in thousands of positive, loving, complimentary comments…. well, you might say we are all on cloud nine. 

This past week at Modern Message, we’ve seen this as a product of our “Don’t Go Breakin’ Our Heart!” contest on Community Rewards.

Our Client Service team is here to take some of the workload off your onsite teams by brainstorming ways to help them engage with your residents. That’s why we created a contest for your residents asking them to not break our heart’s this Valentine’s Day by telling us why they love their community.

How did we do it? We created a Valentine’s Day Instagram post on our Community Rewards page with instructions what residents needed to do to be entered to win a $500 Reward card (covered by Modern Message) and how they can earn points.

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Tags: Resident Engagement, Community Rewards, Loyalty Rewards, Social Media, Instagram

Resident Engagement: What It Is and Why You Need to Know

Posted by Darcey A. Forbes on February 6, 2019 at 11:11 AM

What is Resident Engagement?

It’s the new currency in Multifamily and one that is affixed to many customer service solutions but what does it really mean?

Is it a solution of a portal to pay rent or remit work orders or a warehouse of convenient links to services or perks? Is it holding regular events to bring the community together and meet the neighbors? Is it your Facebook Page and Instagram posts?  

At Modern Message, we believe Resident Engagement is about connecting onsite teams and residents in meaningful ways through multiple touch points.  Whether it is to drive certain behaviors, perform specific actions, creating delightful memories or gain insightful feedback. This provides a unique opportunity for on-site teams to build relationships throughout the Resident Journey. We do this through Community Rewards, which, at its core, is a loyalty rewards program that leverages a points-based strategy throughout the resident lifecycle.

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Tags: Resident Retention, Resident Engagement, Community Rewards, Resident Satisfaction, Resident Journey, Loyalty Rewards

Close your "Loyalty Loop" with Community Rewards

Posted by Dayna Gardner on January 25, 2019 at 12:45 AM

When we found out that Andrew Davis was speaking on “The Loyalty Loop” at this year’s Multifamily Social Media Summit, we were ecstatic! Finally, the resident experience is starting to rise to the top of the multifamily marketing priority list.

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Tags: Resident Engagement, Community Rewards, Resident Satisfaction

Top 10 Ways Community Rewards Will Transform Your Life (And How It Transformed Mine)

Posted by Laura Formica on January 10, 2019 at 3:04 PM

Property management isn’t easy. It’s so refreshing when a business partner focuses on critical challenges you face; then solves them by giving you a solution that’s easy to implement, maintain, and fully integrate with your property management system. I limited this list to the top 10, but it’s just the tip of the iceberg how Community Rewards can make managing your Student Housing or Multifamily property easier.

Top 10 Ways Community Rewards Will Transform Your Life

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Tags: Resident Retention, Reputation Management, Resident Engagement, Student Housing, Community Rewards

Modern Message Announces New Integration with J Turner Research

Posted by Darcey A. Forbes on January 7, 2019 at 12:16 PM

Modern Message customers will now be able to access ORA™ score data inside an entirely new Community Rewards Dashboard Experience

Modern Message is proud to announce its latest integration with J Turner Research as a way to enhance the customer's dashboard experience by displaying month-over-month trends in ORA™ (Online Reputation Assessment) data. This integration will allow our customers to have the most accurate and all-inclusive way to monitor the impact that resident engagement has on their online reputation.

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Tags: Reputation Management, Resident Engagement, Community Rewards, Online Reputation, J Turner Research, ORA Score, Resident Satisfaction

Looking for ways to give back to your community? Use Community Rewards!

Posted by Camille Dameron on November 14, 2018 at 1:04 PM

Have you ever wondered, “How can my apartment community make an impact in the world?”

As your partner, we are always looking for ways that we can support your community's initiatives. Modern Message is excited to highlight this opportunity for you to engage your residents!

As we enter this Thanksgiving season, we love that our platform creates the chance for you to promote a spirit of giving back. While our Custom Actions are great for awarding points to residents who attend events, post on social media, give feedback, etc., they are also an excellent tool to incentivize your residents to donate to a charity of your choice.

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Tags: Resident Engagement, Custom Actions, Holiday Charity Campaigns

All Feedback is Good Feedback

Posted by Modern Message on May 3, 2018 at 4:53 PM

It’s only natural to want to hear praises about your community and promote these testimonials and feedback from your happy residents to prospects, but reality says that no one will ever have 100% satisfaction.

Might there be times when negative feedback is actually a good thing? In one word, yes! According to PowerReviews research, 86% of consumers say reviews are an essential resource when making purchase decisions; 82% of consumers specifically indicated that they even seek out negative reviews.

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Tags: Resident Engagement

Your Online Reputation Matters

Posted by Modern Message on April 16, 2018 at 2:48 PM

Who better to tell your story than your own residents?

Online ratings and feedback in today’s connected community can make or break your reputation, and once you’ve received feedback – positive or negative – those reviews live online forever. That’s why it’s more important than ever to take control of the conversation by addressing issues swiftly, encouraging residents to engage in your events and educating them on how important feedback is to the community, even before they sign the lease and certainly many times after that.

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Tags: Reputation Management, Resident Engagement

Modern Message Champion Q1 Winners

Posted by Modern Message on April 12, 2018 at 10:00 AM

At Modern Message our purpose is to create rewarding experiences and power appreciation for our employees, for our clients and for your residents. With this in mind, we wanted to create a friendly quarterly competition for our clients that would result in a $250 reward for the winning multifamily and student housing community that participated.

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Tags: Resident Retention, Resident Engagement