Modern Message Blog

How to Generate Epic Resident Engagement On Social Media

Posted by Katie Frierson on Feb 14, 2019 11:16:00 AM

Everyone loves a good contest, right? Not only that but when the engagement of the contest results in thousands of positive, loving, complimentary comments…. well, you might say we are all on cloud nine. 

This past week at Modern Message, we’ve seen this as a product of our “Don’t Go Breakin’ Our Heart!” contest on Community Rewards.

Our Client Service team is here to take some of the workload off your onsite teams by brainstorming ways to help them engage with your residents. That’s why we created a contest for your residents asking them to not break our heart’s this Valentine’s Day by telling us why they love their community.

How did we do it? We created a Valentine’s Day Instagram post on our Community Rewards page with instructions what residents needed to do to be entered to win a $500 Reward card (covered by Modern Message) and how they can earn points.

Read More

Tags: Community Rewards, Resident Engagement, Loyalty Rewards, Social Media, Instagram

Resident Engagement: What It Is and Why You Need to Know

Posted by Darcey A. Forbes on Feb 6, 2019 11:11:34 AM

What is Resident Engagement?

It’s the new currency in Multifamily and one that is affixed to many customer service solutions but what does it really mean?

Is it a solution of a portal to pay rent or remit work orders or a warehouse of convenient links to services or perks? Is it holding regular events to bring the community together and meet the neighbors? Is it your Facebook Page and Instagram posts?  

At Modern Message, we believe Resident Engagement is about connecting onsite teams and residents in meaningful ways through multiple touch points.  Whether it is to drive certain behaviors, perform specific actions, creating delightful memories or gain insightful feedback. This provides a unique opportunity for on-site teams to build relationships throughout the Resident Journey. We do this through Community Rewards, which, at its core, is a loyalty rewards program that leverages a points-based strategy throughout the resident lifecycle.

Read More

Tags: Resident Engagement, Community Rewards, Resident Journey, Resident Satisfaction, Resident Retention, Loyalty Rewards