Modern Message Blog

How to Generate Epic Resident Engagement On Social Media

Posted by Katie Frierson on Feb 14, 2019 11:16:00 AM

Everyone loves a good contest, right? Not only that but when the engagement of the contest results in thousands of positive, loving, complimentary comments…. well, you might say we are all on cloud nine. 

This past week at Modern Message, we’ve seen this as a product of our “Don’t Go Breakin’ Our Heart!” contest on Community Rewards.

Our Client Service team is here to take some of the workload off your onsite teams by brainstorming ways to help them engage with your residents. That’s why we created a contest for your residents asking them to not break our heart’s this Valentine’s Day by telling us why they love their community.

How did we do it? We created a Valentine’s Day Instagram post on our Community Rewards page with instructions what residents needed to do to be entered to win a $500 Reward card (covered by Modern Message) and how they can earn points.

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Tags: Community Rewards, Resident Engagement, Loyalty Rewards, Social Media, Instagram

Resident Engagement: What It Is and Why You Need to Know

Posted by Darcey A. Forbes on Feb 6, 2019 11:11:34 AM

What is Resident Engagement?

It’s the new currency in Multifamily and one that is affixed to many customer service solutions but what does it really mean?

Is it a solution of a portal to pay rent or remit work orders or a warehouse of convenient links to services or perks? Is it holding regular events to bring the community together and meet the neighbors? Is it your Facebook Page and Instagram posts?  

At Modern Message, we believe Resident Engagement is about connecting onsite teams and residents in meaningful ways through multiple touch points.  Whether it is to drive certain behaviors, perform specific actions, creating delightful memories or gain insightful feedback. This provides a unique opportunity for on-site teams to build relationships throughout the Resident Journey. We do this through Community Rewards, which, at its core, is a loyalty rewards program that leverages a points-based strategy throughout the resident lifecycle.

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Tags: Resident Engagement, Community Rewards, Resident Journey, Resident Satisfaction, Resident Retention, Loyalty Rewards

Close your "Loyalty Loop" with Community Rewards

Posted by Dayna Gardner on Jan 25, 2019 12:45:06 AM

When we found out that Andrew Davis was speaking on “The Loyalty Loop” at this year’s Multifamily Social Media Summit, we were ecstatic! Finally, the resident experience is starting to rise to the top of the multifamily marketing priority list.

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Tags: Community Rewards, Resident Engagement, Resident Satisfaction

Top 10 Ways Community Rewards Will Transform Your Life (And How It Transformed Mine)

Posted by Laura Formica on Jan 10, 2019 3:04:58 PM

Property management isn’t easy. It’s so refreshing when a business partner focuses on critical challenges you face; then solves them by giving you a solution that’s easy to implement, maintain, and fully integrate with your property management system. I limited this list to the top 10, but it’s just the tip of the iceberg how Community Rewards can make managing your Student Housing or Multifamily property easier.

Top 10 Ways Community Rewards Will Transform Your Life

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Tags: Resident Engagement, Reputation Management, Resident Retention, Community Rewards, Student Housing

Modern Message Announces New Integration with J Turner Research

Posted by Darcey A. Forbes on Jan 7, 2019 12:16:54 PM

Modern Message customers will now be able to access ORA™ score data inside an entirely new Community Rewards Dashboard Experience

Modern Message is proud to announce its latest integration with J Turner Research as a way to enhance the customer's dashboard experience by displaying month-over-month trends in ORA™ (Online Reputation Assessment) data. This integration will allow our customers to have the most accurate and all-inclusive way to monitor the impact that resident engagement has on their online reputation.

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Tags: Community Rewards, J Turner Research, ORA Score, Online Reputation, Reputation Management, Resident Satisfaction, Resident Engagement

Looking for ways to give back to your community? Use Community Rewards!

Posted by Camille Dameron on Nov 14, 2018 1:04:51 PM

Have you ever wondered, “How can my apartment community make an impact in the world?”

As your partner, we are always looking for ways that we can support your community's initiatives. Modern Message is excited to highlight this opportunity for you to engage your residents!

As we enter this Thanksgiving season, we love that our platform creates the chance for you to promote a spirit of giving back. While our Custom Actions are great for awarding points to residents who attend events, post on social media, give feedback, etc., they are also an excellent tool to incentivize your residents to donate to a charity of your choice.

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Tags: Resident Engagement, Custom Actions, Holiday Charity Campaigns

Modern Message Welcomes Dayna Gardner As New National Sales & Marketing Manager

Posted by Jared Rhue on Nov 1, 2018 1:48:58 PM

Gardner's focus Will Be on Business Development and Marketing initiatives.

DALLAS, Nov 1, 2018 — Modern Message, #1153 on Inc. 5000's fastest growing companies list and the creator of Community Rewards - a resident engagement platform for apartment communities, announced today the organization has appointed Dayna Gardner as the new National Sales and Marketing Manager. She will be responsible for assisting the Chief Sales Officer in marketing initiatives and will have responsibilities for sales development and serving key West Coast strategic partnerships. Her role will also include developing sales programs for new business and forecasting.

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Tags: Company Growth Announcements

Modern Message Welcomes New National Sales Manager Laura Formica

Posted by Jared Rhue on Oct 11, 2018 11:09:02 AM

Formica will play vital role Leading the company's Student Housing Portfolio Growth

Modern Message, #1153 on Inc. 5000's fastest growing companies list and the creator of Community Rewards - a resident engagement platform for apartment communities, announced today the organization has appointed Laura Formica as the new National Sales Manager.

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Tags: Company Growth Announcements

Modern Message Adds Regional Sales Manager to support partnership growth demands

Posted by Jared Rhue on Sep 27, 2018 11:11:14 AM

Rick DeNenno Will Take on new role in charge of expanding partnerships throughout the entire eastern United States.

Modern Message, #1153 on Inc. 5000's fastest growing companies list and the creator of Community Rewards - a digital resident loyalty rewards platform for apartment communities, announced today the organization has appointed Rick DeNenno as the new East Coast Sales Manager. 

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Tags: Company Growth Announcements

Gain Retention and Referrals Through Resident Engagement

Posted by Modern Message on May 9, 2018 1:54:03 PM

What does your typical day look like? Of course, you’ll have to take care of important items, first, and then make sure your deadlines are met. Once you’ve done that, what’s next?

No matter what size community you’re in or where you’re located, at least some part of every day should be devoted to marketing and sales – not in securing new rentals, working with prospects or even participating in neighborhood activities, but marketing to your current residents.

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Tags: Resident Retention