Modern Message Blog

Modern Message

Modern Message
Modern Message invents new ways to facilitate resident engagement approaches, empowering on-site property management teams to understand and positively influence their residents' apartment experience.
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Recent Posts

Gain Retention and Referrals Through Resident Engagement

Posted by Modern Message on May 9, 2018 at 1:54 PM

What does your typical day look like? Of course, you’ll have to take care of important items, first, and then make sure your deadlines are met. Once you’ve done that, what’s next?

No matter what size community you’re in or where you’re located, at least some part of every day should be devoted to marketing and sales – not in securing new rentals, working with prospects or even participating in neighborhood activities, but marketing to your current residents.

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Tags: Resident Retention

All Feedback is Good Feedback

Posted by Modern Message on May 3, 2018 at 4:53 PM

It’s only natural to want to hear praises about your community and promote these testimonials and feedback from your happy residents to prospects, but reality says that no one will ever have 100% satisfaction.

Might there be times when negative feedback is actually a good thing? In one word, yes! According to PowerReviews research, 86% of consumers say reviews are an essential resource when making purchase decisions; 82% of consumers specifically indicated that they even seek out negative reviews.

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Tags: Resident Engagement

Incentives - Do They Make a Difference

Posted by Modern Message on May 3, 2018 at 1:54 PM


Motivation can be a tricky thing – and sometimes hard to figure out. Yet, when an incentive is involved, it’s very easy to realize why a person is compelled, one way or another, to make a decision.

See if this resonates with something you’ve experienced. Jim is a 35-year-old architect who has lived in the same apartment for four years. You’ve never had any indication that he was unhappy, yet when your staff contacted him to come in and discuss his lease that’s up next month, you received no response.

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Tags: Resident Retention

Your Online Reputation Matters

Posted by Modern Message on April 16, 2018 at 2:48 PM

Who better to tell your story than your own residents?

Online ratings and feedback in today’s connected community can make or break your reputation, and once you’ve received feedback – positive or negative – those reviews live online forever. That’s why it’s more important than ever to take control of the conversation by addressing issues swiftly, encouraging residents to engage in your events and educating them on how important feedback is to the community, even before they sign the lease and certainly many times after that.

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Tags: Reputation Management, Resident Engagement

Modern Message Champion Q1 Winners

Posted by Modern Message on April 12, 2018 at 10:00 AM

At Modern Message our purpose is to create rewarding experiences and power appreciation for our employees, for our clients and for your residents. With this in mind, we wanted to create a friendly quarterly competition for our clients that would result in a $250 reward for the winning multifamily and student housing community that participated.

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Tags: Resident Retention, Resident Engagement

Event Ideas for Higher Resident Engagement

Posted by Modern Message on March 22, 2018 at 9:47 AM

Community events are a great way to engage your residents. And the more events you can host, the better.

When done right, events become more than just an occasion to provide your residents with free food and drinks; it’s about demonstrating to your residents that they are cared for and valued. While it’s often hard to get residents to leave their homes after a long day, or to find time during a busy weekend, planning the right events may be the key to their happiness!

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Tags: Resident Retention, Resident Engagement

Ways to Boost Resident Retention

Posted by Modern Message on March 15, 2018 at 4:30 PM

With the rise in importance of resident retention, driving community engagement is now more essential than ever. More and more apartment communities are investing time and effort in identifying programs to enhance community engagement with the ultimate goal of increasing resident loyalty. Popular programs range anywhere from community events, communication and incentives programs.

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Tags: Resident Retention

Thanks a Million

Posted by Modern Message on March 12, 2018 at 9:10 AM

It’s official! Community Rewards now serves more than 1M residents throughout the U.S. across 2,500 apartment communities.

How did we engage 1M residents? We simply used Community Rewards, the one-of-its-kind app exclusively developed for apartment residents that encourages engagement with their communities online through reward points.

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Tags: Resident Retention, Resident Engagement

Employee Appreciation today and everyday 

Posted by Modern Message on March 2, 2018 at 12:03 PM

What makes you go the extra mile? Do you like being recognized? How about appreciated?

At Modern Message caring for our employees and clients is at the core of what we do. Our company operates on a strong culture of appreciation that our team lives and breathes by everyday. In fact, our business model parallels our core values and we firmly believe in them: #wearefun; #weareone; #webelieve; #wecontinuouslylearn; #weareopenandhonest.

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Tags: Company Culture