Modern Message Blog

Darcey A. Forbes

Darcey A. Forbes
Darcey serves as the Chief Sales Officer at Modern Message, based in Dallas, TX. She is a highly accomplished Multifamily industry thought leader as well as a dynamic Sales and Marketing Executive. Darcey is passionate about forming enduring strategic client partnerships and delivering exceptional solutions and services.
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Recent Posts

Unlock the Power of On-Demand Resident Incentives

Posted by Darcey A. Forbes on February 28, 2019 at 12:39 PM


Deliver Reward Cards directly to your residents without ever leaving the leasing office. Exclusively developed for Community Rewards, the Custom Incentives Program is a FREE, easy to use service that allows apartment communities the ability to deliver digital, on-demand Reward Cards directly to residents.

Is your management company or apartment community struggling with sending Reward Cards to your residents? The hassle and time of having to go purchase thousands of dollars of physical cards. The pressure of keeping them secure in a safe. The challenge of keeping track of all of this in spreadsheets. It's painful!

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Tags: Resident Retention, Resident Engagement, Custom Incentives Program, Reward Cards

Resident Engagement: What It Is and Why You Need to Know

Posted by Darcey A. Forbes on February 6, 2019 at 11:11 AM

What is Resident Engagement?

It’s the new currency in Multifamily and one that is affixed to many customer service solutions but what does it really mean?

Is it a solution of a portal to pay rent or remit work orders or a warehouse of convenient links to services or perks? Is it holding regular events to bring the community together and meet the neighbors? Is it your Facebook Page and Instagram posts?  

At Modern Message, we believe Resident Engagement is about connecting onsite teams and residents in meaningful ways through multiple touch points.  Whether it is to drive certain behaviors, perform specific actions, creating delightful memories or gain insightful feedback. This provides a unique opportunity for on-site teams to build relationships throughout the Resident Journey. We do this through Community Rewards, which, at its core, is a loyalty rewards program that leverages a points-based strategy throughout the resident lifecycle.

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Tags: Resident Retention, Resident Engagement, Community Rewards, Resident Satisfaction, Resident Journey, Loyalty Rewards

Modern Message Announces New Integration with J Turner Research

Posted by Darcey A. Forbes on January 7, 2019 at 12:16 PM

Modern Message customers will now be able to access ORA™ score data inside an entirely new Community Rewards Dashboard Experience

Modern Message is proud to announce its latest integration with J Turner Research as a way to enhance the customer's dashboard experience by displaying month-over-month trends in ORA™ (Online Reputation Assessment) data. This integration will allow our customers to have the most accurate and all-inclusive way to monitor the impact that resident engagement has on their online reputation.

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Tags: Reputation Management, Resident Engagement, Community Rewards, Online Reputation, J Turner Research, ORA Score, Resident Satisfaction